The Glido Labs brand, in one place.
This page is the single source of truth for how Glido Labs looks, sounds, and feels — built from our live production design tokens. Use it when you're building a deck, a social post, an ad, or anything with our name on it. Every asset here is downloadable.
Logo & mark
Six approved lockups covering both aspect ratios and every background you'll actually design against. Pick the version made for your surface — don't recolor or reconstruct the mark by hand.
Color
Click any swatch to copy its hex code. Green is the accent — it earns attention because we spend it sparingly. Everything else is ink, paper, and grayscale.
Brand green — use for accents, CTAs & highlights only
Ink & paper
Grayscale & borders
Typography
Satoshi, everywhere — one variable typeface for headlines, UI and body copy. It's a single family, so weight and size are the entire hierarchy toolkit. Use them deliberately.
Tracking & rhythm — headlines pull tighter as they get bigger (−0.02em to −0.03em); uppercase labels and eyebrows open up (+0.05em to +0.1em). Long-form paragraphs get relaxed line-height (1.65); tight UI copy uses 1.2.
Voice & messaging
Confident, plainspoken, a little contrarian. We talk about media ownership the way an operator would — not the way an agency deck would.
We Build Audiences You Own.
The core promise. Leads with the client's asset, not our service.
Ads are rent. Channels are equity.
Our sharpest line. Use it whole — don't soften "rent" or "equity" into generic words.
The next decade of media won't be bought. It'll be owned.
Future-facing, declarative. No hedging words like "maybe" or "could."
We don't just make content.
Sets up the "AI-powered content IPs" idea that follows — content as a compounding asset, not a deliverable.
Spacing, radius & shadow
The shape language behind every card, button and section on glidolabs.com — reuse these values so decks and creatives feel native to the product.
Corner radius
Elevation
Buttons
Usage rules
The fast version of everything above, for when you're mid-design and just need a gut check.
- Use the black-text lockup on light/white surfaces, white-text on dark or photo backgrounds
- Give the mark clear space equal to the height of the "G" on all sides
- Keep body text true black (#000), not dark gray
- Reserve brand green for one focal action per screen
- Set headlines in Satoshi 750–850, tight tracking
- Recolor the logo outside the six approved lockups
- Stretch, skew, rotate, or add drop shadows to the mark
- Place the transparent-white logo on a light photo — use a black-bg or white-bg version instead
- Pair brand green with any other accent color in the same layout
- Substitute Satoshi with a system font in client-facing work